Privacy Policy

Last Updated: 23 January 2023
4886-5313-4920, v.1

Utilimarc, LLC. (“we,” “us,” and “our”) respects the importance of the privacy of your personal information.  We provide this Privacy Policy so you know about our information handling and storage practices and understand how we collect, protect, use, and share the personal information we receive about you from your use of websites and web applications under and other websites on which this Privacy Policy appears (collectively, the “Site”) or otherwise in connection with our products or services.  By accessing or using the Site or interacting with us in connection with our products or services, you agree to the terms of this Privacy Policy. 


Your visit to the Site and any dispute over privacy is subject to the Terms of Use, including limitations on damages and application of the law of the State of Minnesota.  Use of this Site is strictly voluntary.  If you do not agree to our Privacy Policy and Terms of Use, you must immediately log off the Site and may not use the Site. Additionally, we may not be able to assist you in connection with matters relating to our products or services.

Your Consent



The Data We Collect

ANONYMOUS ELECTRONIC INFORMATION. In general, you can browse the Site without telling us who you are or revealing any personal information about yourself.  However, we collect your computer’s or mobile device’s IP address, which you necessarily disclose when you visit the Site, so that data (such as the web pages you request) can be sent to your computer or device.

COOKIES. The Site utilizes “cookies,” which are text files placed on your computer that web pages on the Site may use to store data on your computer or send data to our web servers.  We may use cookie data to “recognize” you when you return to the Site, to save your user ID, to track your login time and session expiration time on the Site, to troubleshoot how the Site operates, and for internal analysis of how people use the Site.  Should you decide not to accept cookies from the Site, you will limit the functionality we can provide when you visit and use the Site.


The Site is not designed to respond to “do not track” requests from web browsers.


ADDITIONAL ELECTRONIC INFORMATION.  We may use standard Internet technology, such as web beacons, tracking pixels, and other similar technologies, to track your use of the Site. 


The Site is not designed to respond to “do not track” requests from web browsers.


THROUGH YOUR INTERACTIONS WITH US.  When you engage in certain activities on the Site or otherwise interact with us, such as requesting a live demo on the Site, or using our online platform products, contacting us for support or other inquiries, we may ask you to provide personal and other information.  The information we will require will depend on the activity.  If you do not provide the mandatory information for a particular activity, you will not be able to engage in that activity. You may also limit your ability to use all or a portion of the Site.  If you are a registered user of the Site, we may track when and how you use the Site and the operations you perform on the Site.


INFORMATION OBTAINED FROM OTHER SERVICES We may obtain information about you from other companies and organizations, such as from your employer.  We may combine such information with information we have collected or may collect about you.  We may also collect information that is publicly available.  For example, we may collect information about you when you interact with us through social media. We are not responsible for the accuracy of any information provided by other sources or the data practices of other sources.

Use of The Data We Collect

We use personal information to provide and improve our products and services, including the Site, for purposes in our legitimate interests and for compliance with applicable laws.


To Operate Our Business.  We process personal information where you give us your consent or on the basis that it is: (a) necessary for the performance of a contract we have with you; (b) in our or a third parties’ legitimate interests such as a contract with your employer under which we are required to deliver products or services; or (c) for compliance with a legal obligation.


We may use your personal information for particular activities, including, without limitation, providing products and services to you or your employer, responding to your inquiries, customer service and technical support, marketing and research, developing and displaying content tailored to your interests, providing product, promotional and other information to you, and to contact you regarding administrative notices.  Depending on the circumstances, we may share this information with our affiliated entities, marketing partners, and other parties with whom we collaborate.  If we are collecting your personal information under a contract with your employer, we may share your personal information with your employer. In addition, if we use service providers, these service providers may have access to your personal information to perform contractually specified services on our behalf.  Where we share your nonpublic personal information with third parties, we will ensure that there are contractual restrictions on their use and disclosure of that information.


To Improve our Business.  We may use your IP address and similar website or application use information to: (i) help diagnose problems with the Site, administer and improve the Site, and measure the use of the Site; (ii) identify the type of web browsers used, the pages viewed, the web sites from which a visitor found this Site, and the search terms and search engines used to find this Site; and (iii) gather other web analytics information relating to visitors’ use and navigation of the Site.  This information does not identify you personally.  On occasion we may aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns and provide this aggregate information to vendors, business partners, or affiliates.


The information we obtain using standard Internet technology, such as web beacons, tracking pixels, and other similar technologies, enables us to customize the services we offer visitors to our Site, to deliver targeted content, and to measure the overall effectiveness of our online content, advertising, or programming or other activities.


We may use the information you provide in an anonymous or aggregated format that does not identify you personally, which uses might include, without limitation, to evaluate existing products, services, and systems; to assist in the development of new products or services; research; benchmarking; advertising; and to identify trends and changes.


For Law Enforcement, Regulators and Other Parties for Legal Reasons.  We may also disclose personal information in any of the following circumstances: (a) in response to a subpoena, search warrant, court order, or other legal process or request, or as may otherwise be required by law, rule, or regulation; (b) to protect and defend our rights or property or those of our affiliates or business partners, or others; or (c) as we, in our sole discretion, believe is appropriate under exigent circumstances in response to a perceived threat to the personal safety, property, or rights of any person or organization.


In addition, since our database is a business asset, in the event we are reorganized or become part of another organization, you consent to the sale, assignment, or transfer of your personal information to a successor that acquires substantially all of our business assets, or to an affiliate, as applicable.


We do not sell personal information to third parties. Other than as set forth in this Privacy Policy, we do not transfer, share or disclose personal information to third parties.  We do not disclose personal information of individuals we know to be under the age of 16 to other businesses or third parties for consideration.

Security of Personal Information

We take the security of personal information seriously and we take what we believe to be reasonable precautions and have implemented certain safeguards to protect the security of data and personal information. We may transmit your personal data to third parties outside the United States for storage or processing. We will attempt to ensure that your personal information will be subject to appropriate safeguards and that it is processed and secured in accordance with applicable law. However, we cannot guarantee against any loss, misuse, unauthorized disclosure, or alteration or destruction of data or personal information. While we strive to protect your personal information, we do not guarantee the security of any information you transmit to or from the Site (absent a separate contract with us), by email or otherwise, and you provide such information at your own risk. You acknowledge that: (a) there are security and privacy limitations in computer systems and on the Internet which are beyond our control; (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through the Site, including personal information, cannot be guaranteed; and (c) any such information and data may be viewed or tampered with by a third party while such information or data is being used, transmitted, processed, or stored.  

Our Relationship to Other Websites

This Site may contain links to other websites. If you visit one of these other websites, we encourage you to review the privacy policy on that website.  We are not responsible for the policies and practices of other websites, and any information you submit to those websites is subject to their privacy policies.

Privacy Rights and Requests

Depending on where you reside, you may have rights under applicable laws concerning personal information we have collected about you, which may include the right to access your personal information we have, to ask us to delete, correct, or restrict the use of your personal information, to withdraw your consent to our use of your personal information, to ask how we have used your personal information, and to ask whether we have shared your personal information. We will honor your rights to the extent required by us under applicable law or as we may agree to honor in our sole discretion.

All privacy requests relating to your personal information, including those related to access to, rectification of, restriction of, processing of, sharing of, or objection to the processing of your personal information, withdrawal of consent to handle your personal information, the right to be forgotten, or to opt-out of the sale of your personal information (in case our policy changes), can be submitted to us one of the following ways:

By email:  

By U.S. Mail: Utilimarc, LLC 

Attention: Chief Privacy Officer 

1660 South Hwy 100, Suite 319

Minneapolis, MN 55416 U.S.A.

All communications must be in the English language.  Please clearly state what information you are requesting and any other requests you are making.  You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.  

We will respond to reasonable requests within the time limits established by applicable law or within a reasonable time if no time limit is established by applicable law. 

If you or your authorized agent sends us an email requesting that we take action regarding your personal information or the right to be forgotten, the requesting email MUST come from the email address we have on file for you in order to verify that the request is valid and also to protect your personal information.  All other requests must be made in writing or otherwise be verifiable as originating from you or your authorized agent.  In order to protect your information and because people may have the same name, we will only provide or delete personal information that we can verify is associated with your particular email address or where we can reasonably identify the identity of the requestor. 

For your protection, we may ask you for additional information to verify your identity.  In most cases, we will provide the information you request and correct or delete any inaccurate personal information you discover. We reserve the right, however, to limit or deny your request to the extent permitted by applicable law if: (a) complying with the request may present a threat to the personal safety, property, or rights of any other person or organization; (b) complying with the request may lead to a violation of applicable laws or regulations; (c) we are not required to comply with the request because of a legal rule or exception; or (d) you have failed to provide us with sufficient evidence to verify your identity.  We will not delete personal information if that personal information is related to an ongoing transaction.  Even after a request, we may also keep personal information where necessary to comply with applicable laws or where necessary to protect a legal right or fulfill a legal obligation.

How Long We Keep Personal Information

We store the personal information we collect about you for as long as is necessary for the purpose(s) for which we collected it, or for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.

Changes to Privacy Policy

We reserve the right to revise this Privacy Policy, in whole or in part, at any time without notice to you. You expressly waive any right to receive notice of any revisions to this Privacy Policy. We encourage you to review this Privacy Policy regularly in your use of the Site to ensure you are aware of current practices. Any use of the Site following the date on which the revised Privacy Policy is published on the Site shall constitute your acceptance of all such changes. 


For questions or comments related to this Privacy Policy, please email us at

Last updated: January 23, 2023



We are responsible for your personal information under our control. We have appointed a Chief Privacy ‎Officer who is accountable for our compliance with this Privacy Policy and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA). Any inquiries should be directed ‎by mail addressed to Utilimarc, LLC, Attention: Chief Privacy Officer, of 1660 South Hwy 100 Suite 319, Minneapolis, MN 55416, United States, or by e-mail at


We collect personal information for the purposes listed above and we may share your personal ‎information with the third parties listed above under the headings “The Data We Collect” and “Use of the Data We Collect.” We will post notices outlining any new purpose for the use of your personal ‎information. Your failure to object to such uses shall be deemed to be your consent to the use of your ‎personal information for the new purposes so indicated. In the event we intend to use your personal ‎information for a purpose unique to you, we will obtain your specific consent for the use of your ‎personal information for that purpose.


When you access the Site or one of our online platform products, we will deem you to have consented to the use and processing of your ‎personal information for the purposes set forth above. In the event that we wish to utilize your personal ‎information for purposes unique to you, other than those listed above under the section entitled “Use of the Data We Collect,” we will obtain your consent as identified in the ‎section entitled “Purposes” immediately above.‎

Limiting Collection

We limit the collection of personal information to that which is needed for the purposes listed above under the heading “Use of the Data We Collect.”  We will collect such information by fair and lawful means.‎

Disclosure and Retention

We will collect and use your personal information only in the manner and for the uses set forth above in ‎the section entitled “Purposes” and only for so long as may be set forth under the heading “How Long We Keep Personal Information.”


We strive to maintain the accuracy and completeness of your personal information. You may ask us to ‎correct information contained within our records.


Request for correction must be made in writing by ‎mail :

Utilimarc, LLC, Attention: Chief Privacy Officer, of 1660 South Hwy 100 Suite 319, Minneapolis, MN 55416 , United States.


We take reasonable precautions to protect your personal information from loss, misuse and unauthorized ‎access, disclosure, alteration and destruction as set forth above under the heading “Security of Personal Information.”‎

Individual Access

Upon your request, we will disclose to you whether we have any of your personal information in our ‎possession. Written requests should be directed to:


Utilimarc, LLC, Attention: Chief Privacy Officer, of 1660 South Hwy 100 Suite 319, Minneapolis, MN 55416, United States.


We will provide you with a ‎written response explaining the use of your personal information and the organizations to which we ‎disclosed it. You may correct or amend any personal information if you believe it is inaccurate or ‎incomplete. We specifically reserve the right to deny you access to your personal information if that ‎would likely reveal personal information about a third party or otherwise are of the opinion that the ‎disclosure of your personal information would be objectionable pursuant to Section 9 of the Personal Information Protection and Electronic Documents Act (PIPEDA). We ‎will either provide you with access to your personal information or object to your access within thirty ‎‎(30) days of our receipt of your request.‎

Amendments to Our Privacy Policy

We may revise this Privacy Policy from time to time as set forth above under the heading “Changes to Privacy Policy.”‎


If you have a complaint concerning our collection or use of your personal information, please contact:

‎Utilimarc, LLC, Attention: Chief Privacy Officer, of 1660 South Hwy 100 Suite 319, Minneapolis, MN 55416, United States,

or by e-mail at   

We will attempt to respond to and ‎resolve those complaints to your satisfaction.‎

Privacy Policy | Data Agreement

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